AN INTERACTIVE WALKING TOUR 

The Fillmore is a neighborhood rich with amazing stories, fascinating characters, and hidden gems. 

Discover historic sites and modern-day storefronts 

by sight, sound, touch, and interaction with local businesses.

TOUR ROUTE & HIGHLIGHTS

EXPLORE THE FILLMORE WITH US

The Fillmore is a historic neighborhood in San Francisco that was once known as the Harlem of the West. It's a multi-cultural neighborhood that has attracted people from all over the world, including world class musicians and artists. It has witnessed the upheavals of the 1906 Earthquake, World War II, Urban Renewal in the 1970s, and the current tech boom in Silicon Valley.

The Fillmore
The mystery and controversy surrounding this famed 1960s counterculture music venue is almost as thick as the wall of sound that emanates from it every night. Today, it draws crowds for indie- and major-label acts like Willie Nelson and Wilco.
Progress Cleaner
Opened in 1975, this long-running local establishment has been a staple to providing the best laundry service to the community. Talk to the owner Sam to get advice on removing those tough stains or ask him about those paintings behind the counter.
Esquire Barber Shop
Established in 1968, this traditional barber shop is a step back in time. Running continuously for nearly fifty years, it's still a gathering place for those in the African American community where your barber is your friend and therapist.
Boom Boom Room
This historic club formerly owned by John Lee Hooker packs the dance floor of this historic club for live funk, jazz, blues sets performed by top musicians. Come in for $3 happy hours and amazing live shows.
Miyako
This father and daughter duo have been serving the community ice cream and cheap sandwiches for almost 30 years. Come inside to try some flavors or ask Tom about his former days being a model.
1300 on Fillmore
Enjoy live music and soul food in a swanky setting where historical photos and live music set an intimate vibe. Explore their heritage wall to see an impressive collection of historical Fillmore photographs.
Show More
 
 ROUTE MAP 

Let us tell you the history of the businesses and the community's stories. 

Aug 6th will be our last tour for the month, as we will be focused on production of the audio version. Sign up for our mailing list to hear about future tours. 

SELF-GUIDED

Listen to the free audio version to interact with locations and people through a self-guided look around the Fillmore.

 

Provide us your contact to be the first to get a copy of the audio tour when it's released.

SIGN UP!

  GUIDED WALK 

 

SHARE YOUR STORY

WE'D LOVE TO HEAR ABOUT YOUR PERSONAL EXPERIENCES IN THE FILLMORE

FILLMORE GALLERY

FOLLOW OUR INSTAGRAM FEED @DISCOVERFILLMORE
 

Questions? Contact us at 

discoverfillmore@gmail.com

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